My Little Pony: Friendship is Magic. About. My Little Pony: Friendship is Magic is a Canadian/American flash cartoon series, produced by Studio B Productions (now rebranded DHX), based on the My Little Pony universe. It was developed for television by Lauren Faust, who also did major work on both The Powerpuff Girls and Foster’s Home for Imaginary Friends. Since its on- air debut in October 2. Internet by gathering a massive online following. Fans outside the show’s target demographic, especially teen and adult male fans, have come to be known as “bronies”. Female fans of the show may also be referred to as “pegasisters”. History. On October 1. My Little Pony: Friendship is Magic was aired as part of the debut of the new television network, The Hub, which replaced Discovery Kids. On October 1. 9, 2. Cartoon Brew wrote an article about the show titled “The End of the Creator- Driven Era in TV Animation”, which had an alarmist tone. Threads on 4chan‘s comics and cartoon board, /co/, attacked the article for this reason. The article and related threads generated /co/’s initial interest in the show, spurring several members to watch the first episode. After the second episode aired on October 2. My Little Pony: The Movie hits theaters this fall, and now the new trailer and poster reveals a star-studded cast for the big screen event. My Little Pony is an entertainment franchise developed by Hasbro, originally as a toy line for girls. The first toys were developed by Bonnie Zacherle, Charles. A dark force threatens Ponyville, and the Mane 6 embark on an unforgettable journey beyond Equestria where they meet new friends and exciting challenges on a quest to. Rainbow Dash Sunglasses feature blue frames with an attached top half of Rainbow Dash's face, including her rainbow colored hair and blue ears! Wear these rainbow. My Little Pony Equestria Girls is an animated feature film starring characters resembling the. Since then, the fandom has exploded across the Internet. Early Development. The sudden and overwhelming influx of MLP- related media on 4chan soon led to an internal division between bronies and those who disapproved of the fandom, which in turn gave rise to the expansion of the fandom outside of the imageboard. Among the first MLP hub sites to emerge were Ponychan, a spin- off imageboard dedicated to hosting MLP- related media, and Equestria Daily, a portal news site for all things related to the fandom, from artworks and fanfiction to news, episode reviews, and interviews. Created in January 2. Shaun Scotellaro, Equestria Daily receives more than 1. Meanwhile, the fandom also spread to major social networking, microblogging, and aggregate news sites, most notably through single topic blogs on tumblr and on reddit, which is now home to over 5. MLP. In response to the growing demand for MLP- related media, Cheezburger launched the Memebase spin- off site My Little Brony in July 2. Reception. Creator Response. The developer of the show, Lauren Faust, is well aware of the show’s older demographic, as shown in comments to fans on her deviant. Art page. She interacts with fans on deviant. Art, and occasionally 4chan’s /co/ board. Others who have worked on MLP have also responded to fans and expressed their delight about the popularity of the show. As Maggie Madsen and Glen Whitmann crack the Cybertronian code, a small My Little Pony Minty figure can be seen sitting atop Glen's computer. Transformers: The Movie. My Little Pony Friendship really is Magic with My Little Pony! We’ve got all the latest My Little Pony toys and action figures straight from the hit TV show. 4chan’s troll-tastic obsession with rainbows and unicorns reaches a new mark with My Little Pony, an animated TV series inspired by the colorful pony dolls. Supervising director Jayson Thiessen even stopped by for an impromptu Q & A session on Ponychan. On May 2. 7, 2. 01. Hub released an extended edition of Equestria Girls, a ponified version of Katy Perry’s song California Girls. The release was exclusively given to Equestria Daily to recognize the site’s dedication to the community, show, and to bronies in general. The video itself explicitly gives a shout- out to bronies, and additionally recognizes the fan- given name DJ P0. N- 3, pronouncing it “Pon- three” to emphasize the spelling. The voice actress of the main character Twilight Sparkle, Tara Strong, occasionally gives shout- outs to bronies on her Twitter account. One of the more popular shout- outs was a tweet on March 7, 2. Twilight performing a short free- style rap, ending the tweet with the term “Twilightlicious”. This was followed two days later by a Vocal. Tweet where she sang the lyrics from the tweet in the voice of Twilight Sparkle. Both the term Twilightlicious and the Vocal. Tweet proved popular among bronies, and resulted in fanart and fan videos; this eventually resulted in the show’s other voice actors releasing similar short free- style raps. MLP: Fi. M Movie Announcement. On October 2. 0, 2. Friendship is Magic series would be receiving it’s first box office film. Variety magazine was first to break the story, with the show’s producers confirming the announcement later that day on twitter. Although the current reboot of the My Little Pony series had already received two theatrical length releases prior to the announcement, the previous films focused on the human universe of the franchise, making this the first film dedicated to the actual ponies themselves. Bronies have been mentioned in the mainstream media numerous times. While they are sometimes praised for their loyalty to the show, they are also attacked for their fandom. Media coverage spiked in June, July, and August 2. Wired, Neatorama, Jezebel, and The Observer. Articles about the age difference between bronies and MLP: Fi. M’s target demographic were also posted on parenting sites and blogs such as Momfia and Parenting. The show and its fandom was also covered by Fox News and Rocketboom (below). During the opening of The Colbert Report on August 1, 2. Stephen Colbert gave a shoutout to “all my bronies that might be watching”. This shout- out was also covered by Equestria Daily and The Daily Dot. A segment on The Jerry Springer Show with two guests claiming to be bronies in October 2. Tara Strong on her Twitter account. Online Presence. On 4chan. Despite the outgrowth of the fandom, bronies have continued to maintain their presence on 4chan. While users of /co/ liked the series because of the artwork and animation, users of /b/ found themselves enjoying the plot and characters more. The “cute and cuddly” nature of this show runs contrary to how users of /b/ consider themselves. Pony- related threads often gained 2. From October 2. 01. February 2. 01. 1, Equestria Daily monitored the census & frequency of Pony- related posts on 4chan’s /co/ (cartoon) board, publishing a series of statistical graphs showing the growing trend of My Little Pony on 4chan. As the fanbase grew on /b/, a counter “hatedom” culture arose as well. Angry anons attempted to “sage” threads into submission. This was generally unsuccessful, due to the high comment volume the threads already received. Spamming porn and gore in an attempt to dissuade people from posting was also common. The animosity and division in the community eventually led to the creation of Ponychan. On February 2. 6, 2. The mods’ reasoning behind this was stated as: “Endless pony threads with no actual content other than reaction images. Go start your own pony imageboard”. The massive numbers of bans issued served only to start a flame war between both sides. Those claiming that MLP- related threads were cancer and did not generate any original content likened the phenomenon to Boxxy. Ponies quickly became the subject of “Mods Are Asleep” threads. The bans were eventually lifted on February 2. March 1, 2. 01. 1 on /b/./MLP/During a thread discussion on /a/, a suggestion calling for the creation of a board dedicated to MLP: Fi. M resulted in the creation of the /mlp/ board. The new board was announced by moot on February 1. This was also accompanied with a set of rules in place for the new board (below, right). Although /mlp/ has since gained popularity, many bronies were initially hesitant about using it, believing that it might be trap; many thought the new board would effectively be a sting operation concocted in order to ban anyone who used it. A reason for /mlp/ originally being seen as a “ban trap” was because of 2. April Fur’s Day” massacre. Opinions about the board itself also varied a lot upon its announcement. Some thought it unnecessary, while others stated that a new pony board was a terrible idea, afraid that mixing the /b/ and /co/ bronies together would cause spam posts and “hugboxing”. Moot addressed these fears directly (see below). On You. Tube. For a selection of MLP- related videos, please view this entry’s video gallery. Episodes of My Little Pony: Friendship is Magic can be easily found on You. Tube, despite facing the risk of being removed by Hasbro due to copyright infringement. Many uploaders have had their channels taken down for uploading full episodes. Originally thought to have been a case of mass trolling due to the misspellings in the claims and the overwhelming support of the brony community by the MLP staff, the take- downs were confirmed to be legitimate by numerous cease and desist e- mails sent out by Hasbro’s legal department in late 2. The decision to take down many You. Tube channels and video download sites such as Ponyarchive. Ponyarchive. org now redirects the official i. Tunes website for MLP: Fi. M Season 2 downloads. Some members of the fandom regularly stream episodes of the show for public viewing. Additionally, fans have uploaded a variety of YTPs, so- called Pony Music Videos (PMVs), and parodies. Dubbing the audio from famous movie trailers, TV shows, or video game trailers over clips from the show has also proved popular. Some dedicated animators have created miniseries that have gained quite a bit of notoriety, such as the PONY. MOV series, and the Friendship is Witchcraft series. On Tumblr. Bronies have taken to the microblogging site tumblr, and have created role- playing ask blogs as various characters from the show, or as original characters. Generally, these blogs take forms like those of “Ask Pinkamina Diane Pie” or “Ask Surprise!”. The first well- known pony tumblr was “Ask Applebloom” (shown below), which started in July 2. Other notable tumblrs include Ask My Little Chubbies, Ask Fluttershy and Pinkie Pie, Ask Maplejack, and Ask Lyra. Many of the blogs are run by accomplished fan- artists, each with a unique art style. Tumblr users Neuro. Aster and Redge have created lists of active pony tumblr blogs, and there is also a list on Google Docs. Fandom. For further information, see Bronies. Brony is an Internet slang term that is used to describe a teenage or adult male fan of MLP: Fi. M. The term “brony” is a portmanteau of “bro” and “pony”, and was coined on 4chan shortly after the pilot episode of the show on the Hub network.
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